The rise of data visualization has made marketers understand the power of visualization in boosting marketing capabilities apart from generating written content. According to the analysis done acr9oss the marketing sector, imagery is a crucial tool to enhance engagement.
The problem is that most business operators do not know how to use visual marketing and design to boost SEO. The reality is that visuals have a significant impact on business website rankings, especially in matters of Search Engine Optimization.
Anytime you spend a lot of cash creating high-quality images to use on your business site, you always want them to help you attain your goal in business. Even though visual marketing strategies have a significant impact on business success, most marketers still get it hard to execute it!
To help you get the entire thing done, this article covers several topics about some of the top ways your visual marketing assets can boost SEO. Let’s get into details!
Accompany All Your Published Infographics with Text
Due to the current SEO guidelines, always remember to accompany all your infographics with underlying text that gives further information about the visuals. Even though the SEO guidelines are clear about these aspects, many people still find it challenging.
Once your infographics are published without any text, they are likely to rank at the top of the page, but the URL and other information are missing. This means that the ranking results of the infographics will be of no benefit to your business operations.
By accompanying your infographics with a short text, you increase their chances of ranking high and impact your business success. Note that Google gets is complicated to group images that do not have any form of underlying information.
Also, it gets it challenging to rank your images with other similar brands, thus affecting your general SEO performance. Remember that Google cannot read through the information attached to your infographics.
However, it is crucial to ensure that the underlying information is not similar to the information written on the images. This is meant to increase the chances of ranking your business site on the first page of Google.
You can go further and elaborate more about the few points that are highlighted in the images you have. This is meant to help viewers understand more about your products, increasing their conversion chances.
Check the File Sizes of Your Images
It is crucial for marketers always to be aware of the file size of the images they are using on their sites. There is nothing terrible similar to a site that takes forever to open images. This creates a bad experience for potential clients who will go away and get alternatives.
For those individuals who visit your page and are patient enough to wait, they are likely to go away. The Google algorithm acknowledges the site speed as a vital factor that creates an excellent customer experience for visitors.
Note 80% of the buses site that load quickly are more likely to rank at the top of the search engine. This is mainly impacted by the file size of the images published on the site. The chances of your images contributing to a poor site search are extremely high.
You have to take action and make considerable changes to your business site to ensure that the images are not taking much of the available space. Remember that this might be one of the major reasons behind losing conversions and traffic to your business site.
About 50% of the traffic to the business site comes from mobile phone users across the world. Contrary, mobile phones have much slower browsing and downloading speed when it comes to business sites.
Marketers can test the speed of their business sites using tools such as the Google page speed insights tool. This will help you identify if your images are the culprits of poor loading speed and the possible solutions to fix the problem.
To fix image-related problems, ensure that your images are not larger than they are supposed to be. Try and compress them for only we use and choose the correct format that matches your site.
Identify Backlinks Opportunities Using Reverse Image Search
The interesting thing about data visualization is creating shareable content in nature. When creating infographics or charts (Bar Chart, Line Chart, Survey Analysis Chart, Data Flow Chart, Sunburst Chart Excel or Google Sheet) to accompany your digital content, chances are extremely high that readers are sharing your current.
Most people who share your content do not credit you as the original owner. When other people publish your content without your consent, they increase your chances of generating backlinks for your business site.
Note that backlinks have a significant impact on SEO and the success of your business. When you realize that someone has republished your content without crediting you, it is an awesome idea to go ahead and request the owners to acknowledge you.
They only acknowledge the original owner by inserting a link that redirects visitors to your site. However, many people get it hard to trace those who republish their images online. Google images have a feature that can help you identify such instances.
This is called reverse image search which helps you search images using images instead of words. When you search using the exact image you are looking for, Google returns a combination of similar mages.
The images come with URLs that you can use to check where they have been published. Note they come in different sizes, similar to whatever you are looking for. Once you have identified what you are looking for, you can now contact the website owner.
The only thing you need to request from the owner is to acknowledge you as the original owner of the image. They only need to accompany the image with a link that directs visitors to your business site. This will give you a competitive advantage and boost your SEO rankings.
The Best Visual Marketing Strategy possesses an excellent potential for the success of SEO strategies. Note that once your business gets a chance to rank high on the search engine, you increase the chances of your business success. Below are some of the significant ways you can use visual content to enhance your SEO strategies.
Author Bio: Lori Gillen is a Blogger/Content Creator who is specialized in the field of Digital Marketing & Data Analysis with 5 years of experience. Currently working at PPCexpo as a Senior Content Creator.
Visual Marketing Assets F.A.Q
Q: What is Visual Marketing
A: Visual Marketing is taking over the marketing world. It is helping businesses with brand recognition and traffic generation. It’s not just a trend
Q: What are examples of visual marketing?
- Images and Graphics.
- Increase brand awareness.
- Boost your website traffic.
- Strengthen emotional bonds with your audience.