Since the beginning of search engines, link building has gone hand-in-hand with SEO. Undoubtedly, high-quality links from authoritative and relevant sources help in boosting the performance of your website. Thus, link building is one of the most crucial parts of your SEO strategy combined with content optimization, technical SEO, trust and authority, and responsive websites.
Besides everything else, link building also plays a critical role in deciding the rank of your website against its competitors. Therefore, it is important to understand the role of SEO link-building services and how to use these services for your benefit. Let us have a detailed overview in the following section.
What is Link Building?
Link building, in simple words, is a strategy to get hyperlinks on other websites that directly point to your website. Honestly, more links to your website is a good thing, but getting the right links is a tough job.
Understanding search engine algorithms is not a walk in the garden, it takes months and years for even the seasoned professional to nail those. Google is a bit of a black box and it especially knows to refine, categorize, and rank websites in to offer the best possible content for people who are searching on the web.
Whichever website seems authoritative and high-quality to Google, it ranks the same on the top of the search results. And when your website is hyperlinked to the authoritative website, you get a chance to be on the top of the SERP as well.
More links on high-quality web pages mean higher ranks on Google and other search engines.
Impact of Link-building on SEO
As a seasoned marketer, you would be aware of the complexities of search engine algorithms; evolving and constantly changing. Irrespective of the nature, link-building remains a crucial factor in determining the health of a website. It is through these links that search engines traverse the internet and discover good pages to be presented. The source of the link determines the rank of the website.
As per Google Webmaster’s guidelines, “website owners need to ensure that all pages on the site can be reached by a link from another findable page.”
In other words, website owners need links from other websites to get a good rank on Google. But actual link-building is much more than getting links pointing towards your website.
Google itself says, “Website owners must think about making their website unique. It must stand out from the competition; it must be a valuable resource to the audience.”
Thus, effective link-building also depends upon creating drool-worthy content on the website that users find useful and go forth to share with others. Link-building is important but there are good and bad techniques to achieve the objectives. Let us check them here.
Good and Bad Link Building
We follow two different approaches when it comes to link building. While both favor high rankings and visibility, they differ in the strategies that are applied to achieve the goals.
White hat SEO techniques follow ethical standards, and organic methods to get higher ranks on search engines. Approved by Google, some of these techniques include:
- Building long-lasting relationships.
- Using trustworthy directories and listings.
- Creating and promoting high-quality content.
On the other hand, black hat SEO relies on unethical practices. These are unapproved by Google, and using them often can lead to dire consequences. Some of the techniques include:
- Keyword stuffing.
- Link schemes.
- Automatically generated content.
- Abusing structured data.
Many marketers prefer black hat techniques because they sometimes bring faster results, but Google doesn’t like them. You never know when your website will be penalized for following such unethical practices on your website. You must always go for link building the right way. Connect with a reliable link building company to get it done.
What is Link Building the right way?
For honest and long-lasting results, it is essential to focus on ethical link-building practices such as creating long-lasting relationships, creating high-quality content, and creating links to your website coming from authoritative websites. A few ways to achieve this are:
- Content marketing with the help of curating high-quality content and encouraging other websites to link to your site.
- Asking for links from associates: It is good to use your professional contacts and ask them to link your website. You only need to ensure that these links are within your niche or industry.
- Leverage an SEO company: Relying on an SEO company to help create and implement a link-building strategy is a great way to streamline the process. Ensure that you choose the right link-building company.
There is no doubt that link building is a critical part of your SEO process and practices. It is crucial for your website’s success, your SEO success, and of course, your business success.
Jamie Barton is the author of this article. To Know more information about SEO link building services please visit the website.