Organic traffic is a gem for every website. And, even 70% of marketers believe SEO is more effective than PPC for getting high intent prospects. And, It’s not just an assumption anymore since bright age revealed SEO is responsible for 59.3% of organic traffic on websites. So, Let’s get started to learn a step-by-step SEO strategy for beginners in 2022 to dominate your industry.
Before jumping on how to do SEO for the website, let’s understand what exactly SEO is.
What Is Seo?
The term search engine optimization implies a process that helps to improve ranking on Search Engines.
The job of SEO is to drive traffic to your website but your business goal is conversion. Right! In order to convert your visitors into customers, you need to implement other digital marketing techniques as well. Unfortunately, there are no sequential steps to drive conversions. It’s a mixture of various techniques that you can learn from joining a digital marketing institute in Jaipur, Mumbai, Delhi or from other city in India or from anywhere in the world.
So, the incorporation of effective digital marketing tactics with SEO will surely help your business to rise on top, not only on search engines but also in your industry.
Well! Google algorithm decides to rank websites on the basis of 200 factors. But, optimizing a website for everything is nearly impossible and time-consuming. Therefore, we have put together the latest SEO techniques that will help you to improve your ranking effectively.
So, crystallize this effective SEO process to rise higher on SERP.
A Step By Step Seo Strategy For Beginners In 2022
Seo is not complex but we make it following the strategies that don’t work. High-quality content, quality backlinks, and website technical stuff are the main pillars of an effective SEO strategy and always will be. In light of that, let’s walk through the effective SEO guide for beginners.
1. Start With Website Audit
The best way to unravel the mysterious errors that have been keeping your keywords to rank. You can use Semrush, Seositecheckup, or uber to suggest getting an insight into erroneous factors on your website.
Here are some major odds your website might contain:
Dead Links: Broken links are one of the main causes Google doesn’t let a website rank. Through website analysis you will get to know how many broken links your website has and you can fix it.
Unsecure Website: Non-Https websites are considered unsecured, and google doesn’t favor this at all. Check out if your website is secure. Or if not, immediately install an SSL certificate to your website to make it secure and optimal for ranking.
Slow Speed: How fast your website pages load determines the ranking as well. Website speed is important for users, so as for google algorithm. 3-5 seconds is ideal website loading time according to google. Use GT matrix to check your website speed, remove unnecessary plugins & redirections and optimize your images & website code to make it faster.
Not Having A Site Map: A site map is like a map that guides search engine crawlers to reach & index all of your website pages and links quickly. If you’re not sure if your website has a sitemap use SEO quack extension, and use the term (example.com/sitemap_index.xml) after your website URL to check it out.
2. Create Keywords List
Ranking all of your website pages is exceedingly time-consuming. And, if you try to get them all ranked, it will be much harder and more non-effective. Instead, figure out the most important keywords that are profitable to rank. Create a list of it, and follow the next steps to improve their ranking.
3. Observe Pages That Rank Higher
If you want to fly like an eagle, you need to learn the ways of it. So, you have got the keywords list. Search them and analyze the content on high-ranking websites.
If these websites are ranking higher, there are two things they have done better than others. First, they have high-quality links on particular pages, and they have crafted well-optimized quality content.
Don’t just read the content only, but also try to understand the user intent and how you can help them through your content. This is one of the simplest but most effective tips for beginners.
4. Create A Different But Better Content
After taking the inspiration and figuring out what actually works best. Start crafting your own content, give answers to the question a user might need to know, make the content engaging, and explain everything in the simplest way you possibly can.
Besides, keyword optimization is a part of on-page SEO techniques that plays an important role in ranking. Use your keywords wisely. If it seems unnatural or stuffed no matter how great your content is, it won’t rank on SERP.
For searching relevant keywords you can use tools like uber suggest & Ashraf or “people also search“ block on SERP is also great for extracting relevant keywords, and for checking per month searches and SEO difficulty you can use uber suggest extension.
The higher the monthly searches and lower the SEO difficulty of keywords the easier it is to rank. And, make sure you check out your content readability. High readability score demonstrates how comprehension your web copy is, and use transition words and active voice in your sentence for making it optimal for readers. Till now you have got acquainted with the basics, so get excited to know more about a step-by-step SEO strategy for begging in 2022.
5. Do On-Page Optimization
Crafting content was just a part of SEO on-page optimization. There are 6 important factors that help to rank your content if it’s well optimized.
Title Tag: Your content’s title is the first thing that is shown to the user on SERP. 36% of experts believe tag is most important for SEO. Because a user decides to click or not just by reading it. And google decides ranking based on click-through rate. So, make your title compelling, add your primary keyword in it and use statistics or power words.
Meta Description: A well-optimized meta description doesn’t only help Google to understand what your content is all about, and also supports increasing your click-through rate. 120 characters are the ideal length of meta description, optimize it well with your primary keyword and also highlight important words.
Header Tags: The header tag helps to divide your content into sections. It makes content easier and comprehensible for readers. The title tag is considered to be H1 and besides, you can use H2-H6 as a subheader to make your content even compelling.
Page URL: Your page URL should contain your primary keyword.
Internal Links: Optimizing internal links in your content will help to drive traffic to your other pages, improve user experience, and please google.
6. Add Images, Videos & Infographics
Images & infographics make your blog compelling and provide visual information. And, embedding a video on your blog can increase ranking changes even more. Because most users like to watch videos rather than reading a text.
The highlighted main information will be the better user experience it will give. Not all users have time to read your overall blog. They’re thirsty crow and want to drink water as soon as possible. Making them drop stones in a jar will only irritate them.
Besides, for making your content more engaging, use recent images, compress them and add alternative text. Concise your blog information in compelling infographics, and embed it in your blog to provide value to your users.
7. Build Backlinks
Backlinks are like spices that help to increase page authority and give signal to Google how useful your content really is. But, the linking should be natural. Here is how you can build links for your pages.
Competitive research: It’s the easiest and effective Seo strategy you can use. For doing so, you need the help of tools like uber suggest, and Ashraf. First, search the keyword on a search engine, and analyze your competitor’s backlinks. This way you can get the relevant websites to get high-quality links from. So, gather up their contact details and reach them out by preparing a compelling outreach mail.
Broken Links Building: I call this philanthropic technique. Broken links are enemies for ranking and if you make someone aware about your broken links and offer your relevant content that is the right fit for the benefits both. And, you might don’t have to spend money on this. Analysis of your competitor’s broken links that might be the best fit for the keywords you want to rank. Outreach them indicating the problem and provide a solution through your link.
8. Update Your Content
Update content can keep your pages out of the raking race. Statistics, guides, and techniques keep changes and if your content is giving information about something that might work phenomenally in the past but no longer now. It’s hard to rank such a type of content.
Despite the chosen keywords you might want to rank, also look through your other content, compare them with top google content on the same keywords, try to find out what’s new or what are you missing.
As you figure out, set out to modify your content up to the user’s intent. Make your content more thorough, point to point, engaging and comprehensive for users.
Conclusion: Seo is not a game that can be won through cheating. Even though there are unethical practices like black hat SEO is used which get you higher on SERP but sooner will put you in dire straits. Therefore, we have created a step-by-step SEO strategy for beginners in 2021 that involves only effective and ethical ways to improve ranking.