Content marketing is a necessity for any successful business. It is the basis on which all of your online efforts are built and is even more important than search engine optimization (SEO). Without good content, your website will not be as visible to visitors and will be hard for clients to find. To get the most out of digital marketing, you need to create engaging, relevant, and timely content that is easy for readers to understand and retain.
This is no task for bloggers and writers, but it has proved to be an effective strategy in generating leads online and building relationships with the right audiences. If you’re looking for free-content that can help your brand to succeed, this post may just have answers! We made some examples to show you how to write high-quality content without falling into the “copywriting trap”.
As many businesses struggle to make their content stand out from the crowd, we decided to take a look at what makes great content and what steps you can take to ensure that yours stands out among them. To be clear, these tips are not intended as substitutes for traditional SEO techniques. Most would say that Google’s algorithm favors quality over quantity.
But, it also gives people less room to judge whether or not content is really “good enough” than it usually is. As such, there’s something to be said for getting things noticed faster and going for the jugular with unique writing techniques to do the heavy lifting of boosting your rankings.
The key takeaway? For every tactic that you implement, there’s likely to be another one that works better. That’s why it’s so important to remain mindful of how well your content performs and how much work you put into crafting engaging posts that turn up traffic for your site.
Content Marketing Strategies: A Step-by-Step Guide
Content Is Everything…
This goes beyond simply making sure that you’re consistently publishing great content on your blog. In fact, when done properly, it could end up being your entire online presence. Think about it like this…
Say you start out by creating a very basic blog post. Not only that, but you probably won’t have any idea what sort of topic it will cover. What if someone has already read/searched through everything else that you’ve written? Or maybe you’re new to blogging and want to know how to best start off a blog? Maybe your audience already knows who you are and already wants to hear about your new products.
Perhaps you’ve had success with other bloggers (or perhaps even your own career) and are hoping it’ll help you get past where you are now. Don’t underestimate the power of your words. And don’t forget that the Internet is full of competition. Those who publish consistent content are most likely to thrive in it.
You can always learn the ropes from others, but the truth is that consistency pays off in spades. Remember just how valuable content has become in 2022. So, what is it exactly that we should strive to maintain or improve upon? Here’s our list of five points that you shouldn’t leave to chance.
1. Keep It Short and Sweet
People love short pieces of writing, and that’s not news. In fact, 93% of consumers say that they’d prefer short pieces over longer ones. By keeping your content brief, you’re ensuring that you’re providing them with just enough information so that they can consume your story (and hopefully buy it for you!). Plus, you’re giving yourself more space to come up with ideas, which ultimately can lead to more innovation.
A well-crafted article on Medium has several sections where you can add subheadline after subheadline to increase the length of the piece and give your article a distinct feel. These sorts of quick articles (which are often called social media curation) are a popular way to build authority and trust within the industry, and as long as you maintain the same level of craft when you write these types of pieces, chances are you’ll see results.
2. Make Your Points Easy to Understand
It always starts with the headline. As stated earlier, you want the headline to grab the reader’s attention and keep it until it reaches your article. An article with too much extrinsic hype typically lacks the substance that makes the reader want to continue reading it. On the contrary, when your headline is broken down then you’ll be able to communicate the big claims and takeaways you have for your readers.
However, the opposite is true. When you’re trying to convey a point, make it simple and digestible by breaking your content down into categories. There’s no reason to go digging through dozens of different topics while still having a complex message that doesn’t speak directly to your target market.
3. Showcase Valuable Information
When showing your work, it’s always nice to showcase what you’ve created or researched. Whether that means including images, videos, or text, showcasing what you’ve done and worked on helps reinforce your credibility and shows that you’ve taken steps towards achieving your goals. You can also highlight important trends and issues that are happening in your field because those tend to perform much better when shared with others. Nowadays there’s a plethora of tools available to accomplish the same thing. Take the following example…
If a company mentions that the top performers will receive $200,000 at the conference next year, then display a link to the conference. Are there details of the event like exhibitor booths, speakers, sponsors, and other details? Did the CEO mention anything about attendance?
Do the leaders talk about keynote speeches? How many companies are participating? All of those helpful ways to tell your story give your content more life and make sure that all the elements are present. If you’re struggling to figure out what to include, use these quick tools and let them guide you to the answer.
4. Craft Unique Headlines
What is unique in headlines? Well, there are plenty of factors:
The title: No matter what type of headline it is, your title must be memorable enough to grab the reader’s attention. Use keywords and phrases that will bring up the exact information that you want to convey. Let’s say you write a piece about using Bamboo charcoal to keep wrinkles at bay. Include keywords like “Bamboo Charcoal” or “Smash Wrinkles.” Don’t be afraid to use bold to draw the line between your title and your article.
The subheadline: Subheadlines are a powerful form of communication and are often used as the backbone of your content, especially when it comes to your main point. Choose one sentence that is going to sum up what you are talking about, and stick to it! Don’t cross the lines by deviating or adding more information.
The image: Once again, don’t skip this step and keep pushing the boundaries by adding more color and contrast to your headline. Add an image to your headline. A recent study published in 2021 states that 68% of people are willing to pay more for unique images. Why wouldn’t you leverage this opportunity to expand your audience?
The paragraph: Just like the title, paragraphs can serve multiple purposes, but make sure that each provides value to the reader and adds depth to the article that you are telling them about. Each of the paragraphs must support your main point in addition to offering information about the topic or topic at hand. Also, keep in mind the structure you use.
5. Use Strong CTA Interjections
CTA, or call to action, is a mechanism within websites and apps that helps send users down the correct path based on what you’re asking them to do. They’re often placed at the bottom of your article and have to be written correctly in order for your readers to see you. Consider the following call to action statement that brings in Instagram users: