Marketing is all about getting your message in front of your ideal customers. In 2023, Instagram is one of the most powerful marketing platforms available with over 1.3 billion users worldwide. If you want to promote your tech business, there’s a good chance your ideal users spend time on Instagram. Here are nine Instagram marketing strategies to grow your tech business.
Post only high-quality content
Instagram is full of professional content creators. If you want your content to stand out in users’ feeds, it needs to be of the highest quality. Since you’re busy working on your tech business, you likely don’t have time to design amazing posts from the ground up. It’s always a good idea to use modern Instagram templates from a site like PosterMyWall to give you a head start.
With templates, you can get professional-level designs without needing professional-level design skills — or take time out of your busy schedule. Simply browse through the thousands of options, choose the one that best fits your brand, update the information, and you’re ready to post.
And the best part is that many online Instagram templates are completely free to use. Build high-quality posts to stand out on Instagram without impacting your marketing budget.
Keep your brand in mind
Marketing campaigns aren’t just the individual content. One Instagram post doesn’t qualify as an entire campaign. You want all your various content creations to work together to represent your brand as a whole. That’s why it’s essential to maintain consistent branding.
Before you begin your Instagram marketing campaign, think about how you want to portray your business to potential customers. For example, if you manage an SaaS business that provides a centralized data software solution for manufacturers, you’ll likely want your content to show how organized your company can be. Posts with linear designs and neatly organized information can be a great way to show that to potential customers.
Just one post with a “sloppy” design could be enough to ruin that organized feel you want to portray, so make sure you maintain some brand consistency throughout all your posts. A consistent color palette is also a great way to build a brand image throughout an entire marketing campaign.
Post to Instagram regularly
Millions of posts are uploaded to Instagram every single day. And because of that (arguably), user attention spans tend to be quite short. It’s easy for someone to forget a post as quickly as it scrolls past their feed. If you want to stay top-of-mind with your audience, you need to post content regularly.
According to various studies, people need to see a message seven times for it to stick. So posting a one-time piece of marketing content isn’t going to do anything for your brand. You need to keep that message front and center if anyone is going to remember it.
The problem with social media is how can you guarantee your followers will see your messaging every time they log in? They might skip a few days, follow tons of other pages, or simply scroll past your post while they’re watching TV. That means you need to post your messaging way more than seven times to get noticed on social media.
Most marketing professionals suggest posting to Instagram between three and five times per week. That should be enough to ensure your content shows up regularly on your followers’ feeds. When it comes to Instagram marketing, consistency is key!
Use Instagram Business to track analytics.
How do you know if an Instagram marketing campaign has been successful? Success is a very subjective term in marketing. For some, it might mean the number of likes on a post. For others, like tech businesses, you might be more interested in how many people clicked your posts to visit your website and purchase your product.
Monitoring and tracking analytics is essential for any Instagram marketing campaign. Not only can they tell you how “successful” your campaigns have been (however you define the term), but they can also help you improve future campaigns.
Every time you make a marketing post, use Instagram Insights to monitor performance. You can track all sorts of key performance indicators (KPI), including:
- Accounts reached
- Content interactions
- Follower growth
- Location of followers
- Follower age ranges
- Most popular times for activity
These KPI can help you better understand what your ideal audience likes and doesn’t like to strengthen future campaigns. It’s all about the data when it comes to Instagram marketing!
Follow and engage with the right pages
Many marketers forget one of the most important parts of social media marketing and it’s right in the name! They need to be “social.”
Engaging with followers and other users is a powerful way to extend your marketing reach, gain new followers, and expand your presence online.
Take the time to explore Instagram’s offerings to find other pages that could benefit your business, whether they be other brands or individual users. For example, if you provide drawing and estimating software specifically for countertop fabricators, find all the countertop fabricators on Instagram and give them a follow!
Now, all your ideal audiences’ posts will show up on your business Instagram feed. You can scroll through the posts to see what potential clients want, which could give you ideas to improve your business offerings.
And while you’re scrolling through posts, don’t forget to engage. Like others’ posts and leave comments when appropriate. Even someone seeing your business’s name in their notifications could be enough to put your brand top-of-mind when they’re looking for new products or services. You never know the relationships you might build!
Include appropriate hashtags
One of the biggest hurdles to any social media marketing strategy is reach. Only your followers can see your posts organically, which makes it difficult to get your information in front of more people. On Instagram, hashtags can help your posts be seen by people outside of your follower group.
When you use a hashtag, it adds your post to a group of other posts with the same hashtag. For example, if you use #tech on a post, users looking for new tech can search that hashtag and see all the posts using that tag, whether they follow the pages or not.
Take the time to do some research and see which hashtags would work best to reach your ideal audience. These are some of the most popular hashtags for tech businesses in 2023:
- #technology
- #tech
- #engineering
- #gadgets
- #design
- #programming
- #innovation
The more popular a hashtag is, the more potential viewers you’ll get, but the more competition you’ll have to stand out. The opposite is also true. Specific hashtags might not have the same number of viewers, but it’ll be easier for your posts to be discovered. That’s why it’s a good idea to use a mix of broad and specific hashtags in your Instagram posts for maximum reach.
Optimize your Instagram bio
Your bio is one of the most important parts of your Instagram marketing strategy. Whenever someone sees a post they’re curious about, the first thing they’re going to do is click on your business’s profile to learn more. Make sure they can easily find the information they need to continue down the sales funnel.
Your bio should include several pieces of information:
- Your business’s story or goal (keep it brief)
- Link to your website
- Clickable custom hashtag (typically your business name or slogan)
- Memorable profile picture
- Product features (if applicable)
One look at your bio and anyone on Instagram should be able to identify what your business does, what sets it apart from the competition, and how to learn more about your offerings.
Run social-only promotions
Social media marketing follows the same rules as business: If you’re not growing, you’re dying! You always want to think of ways to generate more Instagram followers. The more followers you have, the more people will see your future marketing campaigns!
One of the best ways to generate new followers is to run social-only promotions.
For example, offer a discount or free trial of your tech solution just for your followers. Your existing followers will feel more connected with your brand because you’re singling them out, and other users will quickly click the “follow” button to get in on the deal.
You can even promote your social-only deals on your website or in-person (if you have a brick-and-mortar location) to draw new followers from outside of the social media platform.
Giveaways are another great social media promotion you can use to gain new Instagram followers. Ask your followers to like and comment on a post for a chance to win the prize. Make the prize something on-brand for your tech business (like a free subscription or key for your software) and something that your followers would want. The more exciting the prize, the more engagement you’ll get.
Make contest entrants share your post as well, so all their followers can see your post too and hopefully get you even more entries and follows.
Boost a few Instagram posts
Wouldn’t it be nice to be able to send your Instagram posts directly to your target demographic? Well with Instagram, you can!
By paying a few dollars, Instagram will promote a post to your target audience of choice, whether they follow you or not. Boosting is an effective way to extend your reach and ensure your ideal market demographic sees your messaging.
Boosting does cost money, but you’re allowed to set your budget. Simply tell Instagram how much you want to spend, and they’ll boost your post based on your set budget. Extend your reach without breaking your marketing budget — which is especially helpful for tech startups that might not have the capital for a full-fledged marketing campaign.
Build your tech empire with Instagram marketing
Millions of people log onto Instagram every day. If you want to grow your tech business, that’s where you can promote your messaging to get your brand in front of more potential customers.
A great Instagram marketing campaign starts with using an Instagram post template to ensure quality, maintaining a consistent brand image, engaging with other users, and using the right hashtags. To really extend your reach, think about running some social-only offers and boosting a few posts. And don’t forget to track analytics to optimize your future campaigns. With all your Instagram efforts working together, you’ll build a strong online presence for your tech business in no time.