Increasing brand awareness so that it can reach out to the majority of people has become a major priority. For marketing the product we can see various platforms showing up as the demand goes global, which has boosted new and creative ways to market the product.
From streets to phones and hoardings to on-screen ads, so much has changed and because of that, the way people buy has changed. As well as the quote goes “the world is in your pocket” 2022 has surely proved it correct.
Marketing is where the audience is and to reach most of the people, various new platforms and technologies have shown up and are improving their vision by expanding the way digital marketing was looked upon before.
Below mentioned are various alternative sources or technologies that have come in handy to tackle this growing demand in the online market.
Digital Marketing Trends in 2024
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Using YouTube shorts to distance the product:
Youtube is a great platform from where a lot of data is consumed directly by the customers and hence it gives brands a better opportunity to expand their business.
We could see variously known celebrities coming up and branding major banners, which resulted in good sales and as a result better profits.
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Use of artificial intelligence in marketing:
Artificial intelligence, the revolutionary term, has been on the rise recently. It has begun to change how marketing was done previously by providing new and better facilities to customers. This has increased customer interaction, which helps the organization.
3 out of 4 people are already using artificial intelligence without even having any idea about it.
AI analyzes given data and comes up with the best solution possible to make the product appear more dynamic and catchy.
AI is the future and there is so much to look ahead to as the world redefines itself to newer and higher possibilities.
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Use of chatbots:
Chatbots have been on the trend quite recently and are going to be the future as well because of their better adaptability and efficiency.
It has become quite easy now for the consumer to raise or resolve any query and also to expand his or her knowledge regarding any product that is being liked by the new generation.
It also saves cost and time and hence works for the benefit of the company.
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Personalized email marketing :
Emails persist to be the most consistent and effective technique after the best SEO services. What customer wants is respect in all the respected spheres and this new method has made it better for the organization to market them as well as to be more professional you ask me why and the reason is that it has become very important nowadays to stay in touch with the customer so that the proximity could work for you.
Now to make the customer aware of the product email marketing works great. Be it existing or new the interaction level gives companies an edge against their competitors.
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Personalization:
One of the major upcoming Digital Marketing trends that have rapidly changed the ways businesses work is the greater role that they play in marketing their products as unique as they can which makes their brand stand apart and also gives the real distinct identity the brand looks for.
This trend has helped many businesses grow by making them stand apart from the crowd and by attracting customers in a much better way.
Well, personalization could be done in several ways, for instance, making a new dance move or a song so that it could justify as well as promote the brand name by adding a unique anthem to their name.
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Marketing through video:
It’s a rule of thumb that what we ‘see’, leaves a lasting impression on our minds. Statistics support the same. 68% of users become aware of a product/service through short videos.
Watching is always preferable when it is compared to reading and this has come up as a new trend in the video marketing world. It is also a great way to connect with people by making interactive videos so that it can reach a larger audience.
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International advertisements:
Lockdown and the global entry have shaped the world and made us rethink our future and has also provided us with an opportunity to excel ahead with a variety of products that are easy to choose now as the brands outside can also target the Indian audience and can open their doors by reaching out to today’s generation.
We see newer and better platforms showing up in phones and what they bring along is a chance for other companies to market their products as well.
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Marketing through influencers:
This era of TikTok where everyone wants to appear like a star has brought forth various opportunities for the few top performers in their field which are called the influencers for branding.
Now trust me it has become a major source of revenue generation because people follow the influencers very enthusiastically and to become like them they endorse the brands.
A few examples are the use of famous platforms like Instagram and Facebook by the influencers and as a result, a huge demand is created through these sources and ultimately it is being harnessed very sincerely by the brands.
Conclusion
You must have realized the importance of keeping up with Digital Marketing trends by now!
Whether it be introducing your brand on the digital platform or keeping up with your competitors, these 7 vital Digital Marketing trends for 2022 are sure to sail you through.
So, incorporate these trends in your marketing strategy to make your brand reach the sky!