When people create blogs, they expect the amount of visitors to their sites to grow. The trouble is; some of those blogs have stagnant traffic. In some cases, they could end up with as few as five visitors a day to their sites!
Are you building a new blog soon? If you are, you will no doubt be wondering how to drive traffic to it. Of course, you want to make sure you avoid using so-called “black hat” techniques. After all; you don’t want your new site penalized by the likes of Google and other search engines!
In today’s guide, I will show you how to drive more traffic to your site using ethical strategies. Here is what you need to know to get started:
Make sure your design and content are spot on
First of all, your blog needs to be inviting to your target audience. No-one wants to visit a site that is hard to use or difficult to follow. You should also ensure that you craft content that packs a punch. In short, you need to give people a reason to visit your blog. The content you create is that reason.
Just as important is the blog’s design. If you’re useless as a Web or graphic designer, consider using an off-the-shelf template. And if you’ve got the cash, hire someone to create a bespoke theme for your blog. Believe it or not, it won’t cost you the Earth!
Promote your blog on Social Media
Once you’ve got your blog sorted out, it’s time to start marketing it. One of the best ways of doing that is by establishing a social media presence. You should also consider paying for sponsored or “promoted” posts to increase your followers. That way, you’ll also boost your blog’s visitor numbers.
It costs little to advertise on networks like Facebook and Twitter. If you’re trying to monetize your blog, this should form a crucial part of your strategy.
Curate compelling Landing Pages
You may also wish to opt for PPC marketing. In a nutshell, this is where you pay for ads on display networks online. To achieve the best results, you need to create some decent landing pages.
At that stage, I recommend working with a conversion rate optimization service. That way, you can devote more of your time to growing your blog and less on the technical side of it.
Buy up old but popular domains and redirect them to your blog
Let’s say that you are setting up a new tech blog. As you will know, there are plenty of other blogs out there just like yours. And many high-authority sites will link to those blogs.
What happens if some of those blogs shut down? Well, in some cases the domain names expire. Meanwhile, those authority sites are still linking to those now-defunct blogs.
You can take advantage of that fact by buying up some of those domains. Next, redirect certain URLs to relevant content on your website. Websites like expireddomains.net can help you on that quest.