Social media has been one of the fastest growing phenomenons this world has seen. However, many things start off this way before petering out and dying a slow, painful death. We’ve already had certain social media platforms that just didn’t cut the mustard after a while. Bebo, Myspace, and Faceparty to name a few. However, Facebook, Instagram and Twitter are still going strong. But will they ever die?
Social Media Is Changing
In case you hadn’t already noticed, social media is always changing. Constantly updating, introducing new features, and better for users. This means it’s unlikely the biggest social media platforms will ever die. Moving pictures and videos are becoming more popular ways of using social media, so many platforms are working on ways to integrate that into the way they work. The biggest players in social media may actually change in the future.
Let’s use Bebo as an example. Bebo completely changed the way it worked/looked. It went offline, and came back as an updated new messenger service. It may not be as popular as Facebook yet, but if it keeps up to date with trends this time around, it could be. The key with social media is usually coming up with innovative ways to stay in touch with others. That’s why Snapchat became popular so quickly: there were no other social media platforms like it at the time. Now it’s one of the biggest players in the game!
What Does This Mean For Businesses?
Most businesses already know that using social media is an important part of strengthening any online presence. However, businesses need to make sure they are using the right platforms. The platforms their audience are most active on. They also need to make sure they are utilizing the different ways to get their name out there, whether that’s with a special Snapchat account showing off new products before they launch, or creating videos and uploading them to YouTube. When it’s so easy to look online and find a template for a facebook post, you don’t even need to worry about it too much.
Tips To Make The Most Of Social Media
Businesses need to make the most of social media if they are going to be a success online. The following tips will help any business to strengthen their strategy and get the most out of it.
- Know exactly who your target audience are and where to find them.
- Stay up to date with popular platforms and keep them current.
- Hire somebody to take control of your social media accounts.
- Take care of your reputation.
- Engage with your audience and be social, don’t just advertise all the time.
- Run competitions and give other incentives to like your page.
- Always post original, interesting content.
- Post multimedia posts with images and videos.
- Come up with a brand personality so it’s easy for people to relate to you and recognise you.
In conclusion: social media will never die. It’s just constantly changing – make sure you keep up with it!